Tuesday, January 12, 2010

All New Post

As the new year begins (well, the All New Year) I have an observation. I'd call it a complaint, but I have no suggestion about what to do, so I can't complain. It is the wrong and overuse of the phrase "all new."
When you say something is all new, what do you mean? A poem, identical in every way except the last word, would clearly not be "all new." Agree? An example was an old radio show which I think was "Can You Top This" on which a panel was given a joke, poem, or situation and was asked to come up with same topic jokes, poems, etc. and top the listener. I remember one: a limerick with the last line missing....

"A four legged hen in Tibet
Laid three sided eggs when she set.
She had two-headed chickens;
She said, "What the dickens?"
...and here the panel must suggest closing lines.

Some suggestions were:
"Must be that new rooster I met."
"It must have been something I et."
and so on.

Would you call each of the suggestions an "all new" limerick?

Scenario is, I was watching TV and saw a promo for a show that I had seen a couple of times. It said the show was "all new." So I watched it. Well, the cast was the same. The setting was the same. The situation was pretty much the same. The interactions between characters was the same. Some of the jokes were the same. The writers were the same. The music was the same. Where was all the "new" stuff? I think I would call it a new episode, but "all new?" Nope. There was very little new.
In the old days we had TV shows like "Studio One" (1948), "Robert Montgomery Presents," "Kraft Televison Theater" (1947), and "The Twilight Zone" (1959). They were all new every week. I'll grant that sometimes the same actors would show up, with some groups being used repeatedly, but always as different characters. Rod Serling wrote a lot of the "Twilight Zone" scripts, but there were other authors who contributed. I always liked Charles Beaumont a lot.
My point is that the phrase "all new" is overused now, and inaccurate. It's like "free gift" (I would never want to pay for a "gift," would you?).
Why don't they just say, "new episode?" You would know it wasn't a repeat and that's probably all they meant. And they would get me off their backs!